Gevril Men's 5034 Avenue of Americas Automatic Moon Phase Watch

• About this item Quality automatic movement; functions without a battery; powers automatically with the movement of your arm Beautiful rose-gold plated case Reliable self-winding automatic movement Day, date, and moon phase feature Water resistant up to 50 meters.

Versatile and a pleasure to wear, the Gevril Men's Avenue of Americas Automatic Moon Phase Watch #5034 is a crisp, classic style with a comfortable textured leather strap. Boasting battery-free operation--simply move your arm to power--this timepiece has a silver-tone stainless steel rectangular case, black dial, and day, date, and moon phase feature. Silver-tone hands and Arabic numeral hour markers keep your day on-track, while automatic self-wind movement ensures long term reliability. Water resistant to 150 feet (40 meters), this Gevril original arrives in an elegant brown box perfect for storage or gift-giving. Gevril focuses on the details, including raised, hand-painted numbers and CNC-machined Wesselton diamonds. The Gevril watch company was be by Jacques Gevril in the mid-1700s in La Chaux-de-Fonds, Switzerland's center of watch-making for centuries. He was a sought-after master of horology, and he created his first chronometer in 1743 and his first repetition dial in 1744. Most notably, he was called upon by the King of Spain in 1758 to produce a personal timepiece, which went over so well that Gevril was appointed as Royal Swiss Watchmaker to the Spanish Crown. The Gevril family tradition of watchmaking was passed onto Jacques's son, Moyse Gevril, and in 1784 he achieved the status of Master Clockmaker. During the 1800s, the Gevril family expanded their art to include enameling as well as the creation of dials for their watches. Gevril timepieces are displayed in museums across Europe--most notably the Museum Geneve and the Rolex Museum (where a Gevril pocket watch is displayed in the collection personally selected by the Wilsdorf family, the founder of Rolex). The company was purchased by Samuel Friedmann in 2000, who believed the Gevril name represented an ideal combination of history and future potential. Today's signature Avenue of Americas line is based on a case design from the 1920, which was discovered after going through Gevril's raft of historical documents and design books. It has a retro look, but is updated with a bevelled dial with raised, hand-painted numbers and straight chrono pushers for a contemporary feel. Creating a Gevril timepiece is exhaustive, and Gevril expends years into the design and manufacture of its rare and enduring timepiece collections. It manufactures only limited edition collections, with 6,000 Gevril watches created each year and each line limited to 500 (stainless steel) or 100 (gold) pieces. The company also sources only the best materials and accoutrements, including 316L stainless steel, natural mother-of-pearl dials, Wesselton diamonds calibrated by CNC machines and Louisiana crocodile skin.